Google ads may start targeting consumers based on credit score

credit-cardsIf you have a good credit score, Google may start targeting you for more expensive products and services, as it experiments with  a strategy of targeting consumers based on their FICO scores.

Masha Korsunsky, Google’s senior industry marketing manager for financial services, said Google has been launching this project together with Compete, a Web analytics company with a database of about 2 million users who willingly gave their credit scores for this project.

“Let’s say we have an advertiser who wants to reach consumers with a high FICO score who applied for mortgages in the first quarter,” Korsunsky told MediaPost.  “We can provide the advertiser with a list of Web sites on our Google content network that index against this segment.”

Korsunsky said Google would primarily use this strategy to target consumers looking for a credit card, but other industry segments could also use this data to reach “high credit-worthy consumers.”


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