It then failed to inform users that they must change their privacy settings if they don’t want their information automatically shared with the world. It also made the option to opt-out of sharing with outside websites incredibly difficult to find. (Go to Account => Privacy Settings => Applications and Websites => Under Instant Personalization Pilot Program, click edit settings. Then uncheck the box near the bottom.)
Facebook is now being accused of purposely making it difficult for users to secure private information, so that Facebook can continue making money selling your profile information to outside companies. It’s being accused of literally selling out.
Elliot Schrage, VP for Public Policy at Facebook, told the New York Times that the reason its privacy option were so complicated was because Facebook was simultaneously trying to make its controls as precise as possible.
“There are always trade-offs between providing comprehensive and precise granular controls and offering simple tools that may be broad and blunt. We have tried to offer the most comprehensive and detailed controls and comprehensive and detailed information about them.”
Regardless of whether Facebook is purposely selling out, the company has a PR nightmare on its hands.
“How do I delete my Facebook account” is now the fifth option that drops down when you type “How do I” into Google’s search engine, which takes into consideration recent upticks in popularity when choosing its phrase finishers.