Andrew D. Greenhaw
Denver, CO., 80218
PROFESSIONAL EXPERIENCE
Digital Strategist
Hangar 30 – Denver, CO – April 2012 to Present
Digital marketing agency that provides digital solutions for Pentagon and technology clients, with special emphasis in video
- Lead strategy development for client marketing campaigns
- Coordinate with a team of digital artists to produce assets and execute scheduled tactics on short deadlines.
- Manage the digital outreach and online advertising for the Air National Guard’s resiliency and suicide-intervention initiatives
- Won five platinum and gold marketing awards for my work on the Wingman Project and the Air Force
- Develop strategies, concepts and sitemaps for websites, mobile apps, Facebook apps and digital marketing campaigns
- Write content for websites, advertisements, blogs, mobile apps, social media posts, email campaigns, posters and infographics
- Present marketing proposals and campaigns to clients
- Produced videos for the Air Force, SOCOM, Defense Intelligence Agency, Hillary Clinton and National Defense University
Social Media Content Manager
PaySimple – Denver, CO – October 2011 to March 2012
Software development company that builds and implements online billing solutions for small businesses
- Managed the company blog, Facebook page, Twitter profile, LinkedIn page, Youtube account and Google+ page
- Produced videos, infographics and SEO articles to feed the company blog, and syndicate through our social channels
- Scheduled a monthly blog calendar, and organized a team of 23 employee contributors to maintain daily blog posts
- Networked to connect with influential bloggers, news outlets and businesses on Twitter to expand our audience
- Developed and launched monthly Facebook campaigns using North Social Facebook apps
Wrote, edited and optimized articles for the blog targeted at small business readers
Social Media Coordinator and Video Production Manager
Market Leverage – Parkville, MO – August 2009 to June 2011 (Moved to Colorado)
Interactive web development firm that builds and promotes websites for small and medium businesses
- Helped clients build, maintain and promote e-commerce websites
- Planned and executed social media initiatives using blogs, Facebook, Twitter, Youtube, LinkedIn and other platforms
- Coached clients on how to use social media, SEO, and traditional marketing methods to drive Web traffic
- Produced and edited video commercials using Adobe Premiere, After Effects and a green screen studio
- Produced motion graphic video commercials for client websites
- Developed, implemented and executed the company’s entire video production process
- Recruited actors and actresses, wrote scripts and directed their performances on camera
- Developed copy for e-mail campaigns, article submissions, press releases, video scripts and Web pages
- Built and managed my company’s social media accounts, including our company blog
Social Media Marketing Internship: Formation Strategies
– May to August 2009
- Created and maintained multiple blogs using WordPress and basic CSS and HTML coding
- Managed multiple Twitter accounts using Photoshop to design layouts
- Conducted analytical reports on Web traffic using Hubspot
- Wrote nutrition and health related articles and landing pages for online submission
- Wrote lead article for company newsletter about how social media is transforming healthcare
Corporate Communications Internship: The World Company
– January 2009 to May 2009
- Updated Web pages on The World Company’s Marketplace.com online business directory
- Developed USA Today print advertisement for marketing division
- Conducted interviews and prepared stories for the company newsletter
City Government and Business Reporting: The University Daily Kansan
– January to December 2008
- Covered the Lawrence government, business and financial beats
- Analyzed and interpreted state and local government decisions
- Localized national and state economic news to fit issues that impact KU students
- Conducted interviews and independent research to write at least three stories per week
- Promoted to Senior Multimedia Reporter: produced video and weekly in-depth stories for newspaper and Web site
International Reporting Internship: Al Jazeera English
– June to August 2008
- Conducted in-depth research on a wide variety of international topics and issues
- Researched and developed questions for presenters’ interviews with experts and foreign diplomats
- Participated in and summarized daily conference calls from McCain and Obama presidential campaigns
- Edited video and wrote broadcast copy
AWARDS, HONORS AND ACTIVITIES
- Best Overall Marketing Campaign, representing the Recovery and Hope Network
- Marketing Chairman for Students for Global Awareness
- Angelo Scott Award for Outstanding Reporting on The University Daily Kansan
- Completed the Global Awareness Program with distinction
- Studied abroad in Rome, Italy
- KU Press Club member
PROFICIENCIES: PhotoShop, Premiere, InDesign, Illustrator, InCopy, Dreamweaver and Final Cut Express
EDUCATION
The University of Kansas, Lawrence, Kansas
William Allen White School of Journalism and Mass Communications
Bachelor of Science in Journalism, dual emphasis in news and information and strategic communication
REFERENCES
(E-mail me and I can provide you with my references along with contact information)
Andy Greenhaw 